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So if your brand doesn’t have a presence on the platform, you’re missing out on the chance to reach billions of people. This puts Facebook on track to hit the 3 billion monthly user mark. Although adoption has slowed down, usage is still seeing an upward trend. Facebook has nearly 3 billion monthly active usersīy Q3 of 2022, monthly active users on the platform had grown to 2.96 billion. Here are some of the key Facebook usage statistics to understand its popularity: 1. It continues to be the biggest social media platform and is widely popular on a global scale. Over the years, Facebook has become almost synonymous with social media. Additional fees and payments contributed to $2 billion worth of revenue. In 2022, Facebook’s total ad revenue amounted to $113 billion.This makes it the most used social media platform worldwide. The platform boasts 2.96 billion active users on a monthly basis.This puts it ahead of other leading platforms like Twitter and Instagram. Facebook is the third most visited website following Google and YouTube.General Facebook stats every marketer should know Facebook audience and demographic statistics.

Facebook feature stats (Reels, Stories, Messenger).

Facebook advertising and marketing statistics.

General Facebook stats every marketer should know.

With that said, let’s find out some vital Facebook stats that can inform your marketing strategy. It’s the platform that 71% of consumers and 65% of marketers plan to use the most in 2023. In fact, the Sprout Social Index found that it’s the top platform for both consumers and marketers. Know whether your target audience is still on Facebook? Or if you should keep investing in Facebook ads? Staying on top of the latest Facebook statistics will give you the insights you need to update your Facebook marketing strategy.Įven after all this time, Facebook continues to be the most popular social media platform.